Taking a Chance

After posting the most recent Agent Aidan movie series, Guidewire asked me to create a set of two corporate videos for their annual user conference, Connections. Full disclaimer for new readers: I work full time at Guidewire (full time as a father and near full time building a photography business so I basically don't sleep). The differences between creating a home video and putting Guidewire's best foot forward in front of several hundred attendees was striking and honestly a bit daunting. The conference kicks off on September 14th, and while posting the videos will have to wait for obvious reasons, I can talk a little about it here. So here are the counter-intuitive things I learned:

• Adults require more direction. A baby more or less just sits there and toddlers abound with cute things they do. Adults require a motivation, insight into my photographic vision and direction on how to pose to carry it out. However, adults do not require funny noises, toys or squeaky toys to make them smile or laugh.
• Adults actually care how they look, which is to say that some are camera shy and others are sensitive about how they photograph. Some amount of cajoling was required to provide something refreshing in the videos.
  
• Adults like to play just as much as kids, which brings me to the photo of the week.

A shot of one of our developer's raising a tricycle triumphantly over his head. Yup, all of the above applies. What does this possibly have to do with a corporate video? Well, corporate to me doesn't mean boring and one has to expect a little childish fun from someone who specializes in childrens' candid portraits. So hang tight, more to come...

Special thanks to Guidewire for the opportunity to do this and granting me permission to post about it.